What You Can’t Control
What You Can Control
The quality of the agent working on your behalf—his or her competence, integrity, work ethic and commitment to your interests—can make an enormous difference in the outcome of your home purchase or sale in money, stress, time, in future happiness.
Regardless of current market conditions, it has been shown time and time again that a well-prepared home will sell for a higher market price and in less time than unprepared properties.
Your home has just one chance to make a great first impression with each potential buyer!
Fact: 80% of home buyers in the United States now begin their search on the Internet.
Fact: 25% buy a home they first see on the Internet.
Fact: Consumers are now more than 1000% more likely to find the home they purchase on the Internet than in a newspaper or magazine.
All Paragon listings feature photography by a professional real estate photographer. The Paragon slideshow allows buyers to walk through the home from anywhere in the world.
Paragon listings are posted to hundreds of real estate listing websites – local, national, international – to maximize exposure to prospective buyers everywhere. Here are some of the most important sites:
“One crucial aspect of selling a house is correctly establishing its initial asking price. If a seller prices a house near its fair market value, the house usually sells quickly for top dollar. If, on the other hand, a seller grossly overprices a property, it tends to linger on the market…Ironically, instead of getting more money… [Over-pricing] usually stigmatizes a property and reduces the eventual sale price to less than it would have been with more realistic pricing.”
– House Selling for Dummies
1. The basic truth: the vast majority of serious buyers and their agents simply will not make offers on properties they consider significantly overpriced.
2. Overpricing wastes the optimum moment of Buyer/Broker interest in the property — when the property is new to the market and the marketing plan is in full swing.
3. Sitting on the market, the property becomes “stale.”
4. Overpricing helps sell competitive properties. An overpriced home makes the comparable properties stand out as better values.
5. Overpricing can result in the property selling for less money than if the property had been properly priced to begin with.
While some agents suggest a list price considerably higher than market conditions and comparable sales justify to simply “buy the listing” by telling the clients what the agent feels the client wants to hear, honesty is always the best choice in marketing a home. Overpricing is a disservice.
The open house is typically the first time a prospective buyer sees your home. It’s vital that your home is marketed comprehensively.
For most, the home is one our biggest financial assets. Its sale is typically one of the largest, most complicated and most emotional financial transactions to undertake. As an agent, I take that responsibility very seriously.
As your agent, I have a fiduciary responsibility to protect your interests to the best of my ability and to put your interests above all others.
As your agent, I have an obligation to:
I do not consider my work done until the sale of your home closes for a price you deem acceptable.
The key to selling your house for top dollar—even in a dismal market—is simple: Implement a broad-based advertising campaign to generate spirited buyer competition for your property.”
– House Selling for Dummies
Components of the Comprehensive Paragon Marketing Plan
Prior to First Showing
On Market: Week One
On Market: Week Two
On Market: Week Three
Subsequent to offer acceptance, marketing campaign shall continue until all contingencies of sale have been removed.