2009 December | Amanda Sharp

17

Dec

2009

Limited Exposure to Exotic Mortgages Has Helped Spare San Francisco from Severe Home Price Corrections

Although it has been a difficult year for residential housing markets nationwide, San Francisco has fared better. The market’s inherent high barriers to entry, combined with the city’s limited exposure to exotic mortgage abuse during the most recent housing cycle have helped protect it from the initial wave of home price corrections, according to the latest Market Focus report, published jointly by Rosen Consulting Group and the San Francisco Association of REALTORS®.

The report indicates that in recent months, the San Francisco housing market has shown increasing price stability, particularly at the low-end of the market, while for-sale inventory levels have declined significantly and at a much faster rate in comparison to other parts of the country.

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11

Dec

2009

Paragon Gives Back – $250,000

Since its inception, one of Paragon’s main goals has been to make a positive difference in our community.

To that end, over the past 5 years, the Paragon Community Fund has donated almost $250,000 to local organizations working to improve the living conditions of all who call San Francisco home.

We always welcome your suggestions of worthy causes deserving support.

Click here to view the announcement.

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11

Dec

2009

2009 Real Estate in Review

December 2009 Newsletter: Real Estate in San Francisco

It has been an interesting year in real estate, and it continues to be a very interesting time for home buyers and sellers in San Francisco. Below are a number of charts which review the city’s market from a variety of angles.

The data below is from sources deemed reliable but may contain errors or omissions, and is not warranted. Sales not reported to MLS (such as many new-development condo sales) are not reflected in these statistics.

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10

Dec

2009

The market continues through the holidays!

Upcoming listings:
$1,450,000 // Lower Pac. Heights // Pine St Brief Description: 2 Victorian flats (1-3 & 1-4 br.) Flats Upper: 3-br.1.5 ba. Lower: 2-story 4-br.1.5 ba. s/s parking.

$985,000 // Outer Richmond // 35th Ave Brief Description: 2 units Edwardian flats in original, but very good condition. 2+ FIRST OPEN house will be next Sunday, Dec. 13th. Brokers Tour, Tuesday, Dec. 15th, 11-12:30.

$749,000 // Corona Heights // Market St #204 BR/BA: 2/2 PKG: 1 Brief Description: View condo with southern facing light and views of Twin Peaks. Larger than normal indep garage parking. Commoin laundry and roof deck. New carpet, paint…will be ready move-in ready. Coming on market around Dec 22nd.

$585,000 // Outer Parkside // Wawona Street BR/BA: 3/2 PKG: 2 Brief Description: Wonderful beach condo with Pacific Ocean views. Take a stroll at Ft. Funston, Ocean Beach or go on a safari at the SF Zoo.

Pocket Listings:
$TBD //Inner Richmond/Lake // 26th #1 BR/BA: 4/4 PKG: 1 Brief Description: First floor condo in 2008 bldg.; between Lake & California; 2424 sq.ft.per appraiser; client purch. 2008 then got new job; on mrkt in spring, but can show now w/ notice.

$TBD //Noe/Eureka Valley // Douglass/ 21st BR/BA: 3/3 PKG: 2 Brief Description: Single family home with updates, some views, spectacular back yard and two decks. Make an Offer-Bought for $1.57k put about $100k into it-willing to take a hit!

$TBD //Alamo Square // McAllister @ Pierce BR/BA: 3/2 PKG: 2 (leased) Brief Description: Top floor view flat in 3 unit owner-occupied bldg. Over 2000 sq.ft. Renovated and Restored. Gorgeous details/Strong TIC/Email me for photos. Can show anytime!

Price Reduction:
$1,495,000 Old Price: $1,549,000 Neighborhood: SOMA Address: 415-417 Tehama BR/BA: 6 units + 2 unwarranted PKG: 4 car in and out parking or 6 car stacked Brief Comments: www.415-417Tehama.com

Unusual Buyer Need:
Price Range: < $1,400,000 Neighborhood: Pacific Heights Brief Comments: Looking for 2 BR or 1+den high-rise condo with Views

Price Range: < $1,000,000 Neighborhood: Russian/Nob Hill, Pac/Lower Pac Heights Brief Comments: Looking for a 2/2 flat in a 2-6 unit Victorian/Edwardian with 1 car independent deeded parking. NO TIC’s. Strong buyer with lots of cash

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07

Dec

2009

The Simple Truth: Paragon Newsletter

click for larger image	Sales Price to Original List Price Percentage This chart shows the average percentage of original asking price achieved upon sale when acting as listing agent. It is a truism that if the property is priced, prepared and marketed well, and the purchase contract is negotiated effectively, it will sell quickly at its highest possible price. When even a half percentage point in sales price equals thousands of dollars, Paragon agents average 5.6% above the city’s average sales-price-to-original-list-price percentage. On a $500,000 home, 5.6% equals $28,000; on a million dollar home, it equals $56,000. In this analysis, the home sales assessed are capped at $3,000,000, because at the higher end, most sales prices are confidential, which distorts the statistics.

click for larger image	Average Days-on-Market This chart shows the average number of days it takes the listing agent to secure an offer acceptable to the seller on transactions which then proceed to a successful close of escrow. Again, if a property is priced, prepared and marketed effectively, typically buyers feel a sense of urgency to act quickly — with strong, clean offers. Paragon’s average days-on-market figure as listing agent is 4 weeks below the city average. Price the property right; prepare it to show in its best possible light; market it comprehensively; sell it quicker; sell it for more money.

click for larger image	Average Sales per Agent Founded in 2004, Paragon is already consistently in the top 3 or 4 San Francisco brokerages in both dollar volume and unit sales. This chart illustrates the fact that Paragon also has the highest average number of sales per agent of any of the top 10 companies. According to the San Francisco Business Times, Paragon also closes the highest average number of sales per agent of any residential brokerage in the Bay Area with at least 100 agents. It’s not that we have more clients; it’s simply that we’re more effective at helping our clients achieve their goals in real estate.

click for larger image	Changes in Market Share Year over year, Paragon had the largest increase in market share of any of San Francisco’s largest brokerages. When the market went into a tailspin after last year’s financial markets crash, we simply kept working and stayed focused on helping our clients with the purchase and sale transactions they needed or wanted to complete, doing our best to get them the best possible price and terms. That is our fiduciary duty.

click for larger image	Characteristics of a Good Agent What does a good agent actually do for his or her client? We find that most people really don’t know. Here is a link to a list of those characteristics we believe a good agent incorporates in his or her practice. We believe it is these characteristics that lead to the best possible end result for our buyers and sellers. As the above charts make clear, if we take care of you, our market share takes care of itself. Characteristics of a Good Agent